Tuesday, April 26, 2016

What made Madam CJ. Walker the First Female Millionaire?

What made Madam CJ. Walker the First Female Millionaire?

               
                Madam CJ. Walker became the first female millionaire in a time when female and minorities were discriminated against. She used several business strategies, in which are used until today by many businesses. Some of her strategies were, branding her products, structuring her company, following ethical codes, creating a manufacturing process, setting up business goals and success goals, contributing to her community and race, recognizing social responsibility and building trust relationship with her customers and employees.
               
Madam CJ. Walker branded her product for hair growing, and called it “The Madame. CJ walker Wonderful Hair Grower”. She gave it a descriptive brand name that can be remembered and talked about between the ladies, creating a product value and brand loyalty. She used her image to display the difference that her product to the hair, a marketing technique widely used today to attract buyers, by providing evidence of effectiveness.
                She structured her company wisely, she organized her management team, sales agents, manufacturing facilities, and owned all of the stocks of the company. She communicated with her general manager well, giving him/her detailed instructions on what has to be achieved, especially in her absence. She located her facilities in many different locations, such as Indiana and New York, to reach her customers in many different areas of the country and avoid transportation cost.
                She created ethical codes that her company has to follow, in which her employees must follow to maintain the company’s integrity and productivity. Such as being honest, clean, dressing well to work, being on time, having a friendly attitude with co-workers and customers, being professional when communicating and behaving around others.
                She created a manufacturing process to her produce product efficiently, maintaining quality and low cost.
                She set up goals for her business and defined her business success. Her goals were to create a beneficial product that helps many ladies have a healthy and good looking hair, she wanted her business to prosper to prove that skin color doesn’t matter when it comes to entrepreneurship, she wanted to create jobs for many poor and discriminated African-Americans, and she wanted to set up an example for self-esteem, integrity and professionalism. She toured around the country to spread the word about her products.
                She contributed to her community, especially the black community through many ways. She created jobs for many black women and men, she donated large sums of many to charities that helped educate the poor, feed the hungry and fight for the weak, for example donating to the YMCA. She motivated men and women to seek success through professionalism and entrepreneurship.
                She recognized her social responsibly and helped eradicating racism and discrimination African-American and women, she was a motivational public speaker and funded humanitarian organization that seeks justice to those whom being mistreated because of their color, such the black soldiers in the Army.
                She had an army of agents, of whom she build a trust relationship and taught them important business and personal ethics that shaped their behavior and decisions when communicating with her customers to maintain value and loyalty, such as the way they dress, the way they speak and the way they speak.
                                     Madam CJ. Walker is one of the greatest businesswomen in history, who was first to be a woman millionaire of black color in times when black were discriminated against. She created and followed many business strategies that helped shape the business world of today, such branding product, company structure, setting business goals, contributing to the community, recognizing social responsibility and building trust relationship with her customers and employee through professional treatment.

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