What made Madam CJ. Walker the First Female Millionaire?
Madam
CJ. Walker became the first female millionaire in a time when female and
minorities were discriminated against. She used several business strategies, in
which are used until today by many businesses. Some of her strategies were,
branding her products, structuring her company, following ethical codes, creating
a manufacturing process, setting up business goals and success goals,
contributing to her community and race, recognizing social responsibility and
building trust relationship with her customers and employees.
She
structured her company wisely, she organized her management team, sales agents,
manufacturing facilities, and owned all of the stocks of the company. She
communicated with her general manager well, giving him/her detailed
instructions on what has to be achieved, especially in her absence. She located
her facilities in many different locations, such as Indiana and New York, to
reach her customers in many different areas of the country and avoid
transportation cost.
She
created ethical codes that her company has to follow, in which her employees
must follow to maintain the company’s integrity and productivity. Such as being
honest, clean, dressing well to work, being on time, having a friendly attitude
with co-workers and customers, being professional when communicating and
behaving around others.
She
created a manufacturing process to her produce product efficiently, maintaining
quality and low cost.
She set
up goals for her business and defined her business success. Her goals were to
create a beneficial product that helps many ladies have a healthy and good looking
hair, she wanted her business to prosper to prove that skin color doesn’t
matter when it comes to entrepreneurship, she wanted to create jobs for many
poor and discriminated African-Americans, and she wanted to set up an example
for self-esteem, integrity and professionalism. She toured around the country
to spread the word about her products.
She
contributed to her community, especially the black community through many ways.
She created jobs for many black women and men, she donated large sums of many
to charities that helped educate the poor, feed the hungry and fight for the
weak, for example donating to the YMCA. She motivated men and women to seek
success through professionalism and entrepreneurship.
She
recognized her social responsibly and helped eradicating racism and
discrimination African-American and women, she was a motivational public
speaker and funded humanitarian organization that seeks justice to those whom
being mistreated because of their color, such the black soldiers in the Army.
She had
an army of agents, of whom she build a trust relationship and taught them
important business and personal ethics that shaped their behavior and decisions
when communicating with her customers to maintain value and loyalty, such as
the way they dress, the way they speak and the way they speak.
Madam
CJ. Walker is one of the greatest businesswomen in history, who was first to be
a woman millionaire of black color in times when black were discriminated
against. She created and followed many business strategies that helped shape
the business world of today, such branding product, company structure, setting
business goals, contributing to the community, recognizing social
responsibility and building trust relationship with her customers and employee
through professional treatment.
Sources:
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